More than 400 clinical research professionals, including many key industry personnel and decision-makers, recently gathered at the SCRS Diversity Site Solutions Summit in Austin, Texas, for education, networking and a look at the offerings of leading solution providers.
Sixty-seven speakers in 18 sessions over 1-1/2 days provided a wealth of insights and practical tips for clinical research sites, sponsors, CROs and service providers, such as the following:
Each dimension of diversity presents its own unique collection of obstacles.
Because of their life challenges, retaining low-income patients in a clinical study may be more difficult than recruiting them in the first place.
For example, low-income or rural populations may not have smartphones or WiFi access, leading to digital exclusion. Additionally, patients may not be able to use payment cards, and those without a bank account may not be able to cash checks.
Taxes on patient payments and stipends remain a barrier for many patients, especially those without a social security number. It is likely a lack of awareness from the U.S. government – not active malice – that makes study stipends taxable, which can disqualify low-income patients from income-tested benefits programs.
Sites often need to negotiate for patient travel reimbursement. Note, however, that study budgets do not typically include additional budget for site staff to help patients that may require more support or assistance than others.
Also, underserved populations are often ineligible for some studies because their insurance does not cover the costs of a first-line therapy study or the previous first-line therapy that well-insured patients have already had. On the other hand, they can be an excellent source of treatment-naïve patients.
While giving investigators discretion on patient enrollment makes sense, it may open the door to arbitrary exclusions based on convenience, prejudice or preconception.
Industry leaders from sites, patient advocacy groups, solution providers, sponsors, CRO and regulatory agencies shared many practical and applicable tips to improve diversity, equity and inclusion in clinical trials.
Community outreach came up repeatedly at the conference as the solution to just about every problem. Clinical research sites need to proactively and consistently build trust with underrepresented populations. Sites can collaborate with other sites, healthcare providers, physicians, and community leaders to develop a coordinated community outreach program.
Many healthcare institutions have health-disparity programs with dedicated community outreach resources that clinical researchers can leverage. It was discussed that community outreach programs could be funded by a “3% Pledge” program by which sponsors and sites agree to allocate at least three percent of patient recruitment budgets for community outreach. Additionally, Clinical and Translational Science Awards (CTSA) to academic medical centers include community outreach funds.
Sites need to move from transactional relationships with patients (study by study) to long-term relationships in which they can build trust. Both study sponsors and sites need a solid diversity plan with measurable goals and accountability.
Furthermore, be mindful of the imagery and language used to recruit patients. Artificial intelligence can be used to create racially diverse images for patient recruitment advertisements, although it would reduce the income of photographers and diverse models. Try to put yourself in the patient’s shoes, which requires an in-depth understanding of their situation. Guessing is not an adequate substitute.
Most importantly, study design (e.g., eligibility criteria) must consider diversity. Do not mindlessly recycle text from previous studies (#StopTheCopyPaste).
Hire diverse people to work at your site and organization. Teach your staff basic conversational and medical phrases in languages your patients speak. Explore funding options with study sponsors, industry organizations and advocacy groups to ensure your site has adequate funding for community outreach, patient transportation, translation services and other resources to facilitate access and inclusion.
Assess your site’s knowledge and understanding of the needs of diverse populations with the SCRS Diversity Site Assessment Tool (DSAT), which is being used by more industry sponsors to understand site capacities for diverse recruitment.
Learn more about the Diversity Site Solutions Summit.
Norman M. Goldfarb is managing director of Elimar Systems, which is developing a technology platform to transform clinical research into a collaborative, learning enterprise. He is also executive director of the Site Council and the Clinical Research Interoperability Standards Initiative (CRISI). Previously, he was chief collaboration officer of WCG Clinical, founded and led the MAGI conferences, and published the Journal of Clinical Research Best Practices.