Is patient engagement becoming the newest industry buzzword? We think so.

When speaking to people who work in the industry of managing clinical trials, it is clear that the concept of patient engagement is relatively undefined, thus allowing for ambiguous definitions to flourish. For some, it is any activity through which patients and participants in clinical trials are engaged. For others, it is how we collect data from clinical trial participants, be they patients or caregivers. We will focus on how to support clinical trial participants in a way that enables them to feel fully invested in the clinical trial they have decided to join.

Purposeful patient engagement is essential in shifting a participant’s feeling of solely being “data donors” towards feeling like valued partners in our scientific discoveries.

This is a critical component to the success of not only clinical trials but also the advancement of access to healthcare for everyone, everywhere. In viewing the engagement component as necessary, this white paper aims to define and benchmark the meaning of patient engagement to avoid marketing jargon and misinformation.

By reading this white paper, you will learn the following:

• What purposeful patient engagement looks like in the context of clinical trials
• What patient engagement is and what it is not – how to see past buzzwords and recognize true
• engagement tactics and strategies
• The potential impact of behavioral science on patient engagement
• The benefits of deploying a patient engagement strategy and how to overcome challenges
• The components required for success and best practices for deployment

By Datacubed Health