Initiative

Connecting Sites and Industry to Solve Real Challenges

The Site Advocacy Group is an SCRS initiative that brings together site professionals and industry leaders to discuss key clinical research challenges. Hosted by sponsors, CROs, or service providers, Site Advocacy Groups create direct dialogue that helps align industry initiatives with the realities of site operations. 

Giving Sites a Seat in the Room

Sponsors and CROs make roadmap and process decisions that directly affect site operations — often without a structured way to hear from the sites living with those decisions. Site Advocacy Groups solve this by convening SCRS member site professionals from around the world, selected for diverse perspectives and relevant expertise, in a structured, recurring dialogue with a single host organization on the topics that matter most to study success. 

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Site Advocacy Groups Convened

Program Goals

1

Represent site perspectives in tools, processes, and strategy.  

2

Improve research workflows by aligning solutions with real-world site needs.  

3

Strengthen site–sponsor/CRO collaboration through direct engagement.  

4

Address critical industry challenges in recruitment, protocols, technology, and operations.  

5

Drive measurable impact and better patient outcomes through frontline site expertise.  

The Site Advocacy Group Impact

See the impact of collaboration to align Cognizant® Shared Investigator Platform (SIP) roadmap to site needs globally.

The Site Advocacy Group Process

ALIGN

Before launch, SCRS and the host organization align on the initiative’s purpose, objectives, success metrics, participant profile, title, and timeline.

RECRUIT

SCRS identifies and recruits the right site representatives, manages contracting, and supports participant selection in collaboration with the host organization.

FACILITATE

Meetings are guided by a structured agenda designed to drive challenge identification, collaborative problem-solving, and actionable outcomes.

REPORT

SCRS delivers session summaries, key insights, and recommendations after each session, followed by a final report at the end of the engagement.

SYNTHESIZE

Strong Site Advocacy Groups close the feedback loop by showing participants how their input shaped outcomes and next steps.

Interested in Hosting a Site Advocacy Group?

SCRS Site Advocacy Groups help sponsors, CROs, and solution providers engage experienced research sites in structured dialogue around the issues that matter most to study success. This model is designed to support ongoing dialogue, feedback capture, and follow-through over time.

Why Organizations launch a Site Advocacy Group? 

  • Improve protocol design and operational execution
  • Identify and address key site challenges
  • Advance patient recruitment and retention performance
  • Support successful decentralized and hybrid trial models
  • Foster stronger global site-sponsor partnerships

Site Success Impacts Everyone In Research

Be a part of the impact.