Marketing Materials: Quality
The quality of your marketing materials is a direct reflection of your site. They will play a significant role in determining how patients perceive they will be treated and how professional you appear to potential funders. Be sure that each brochure, advertisement, flyer or recruitment letter is prepared professionally, printed on good paper stock and is perfect in both spelling and grammar. A small financial investment to create a professional piece that can be used in multiple ways (posters, flyers, direct mailers, postcards, etc.) will yield a more substantial return than clip art, inconsistent styling and using a variety of fonts. Ensure your recruitment materials reflect the attention you pay to every detail in a study!