Marketing Materials: Style
Establishing the voice and tone – or style – of your brand is important, and so is maintaining it consistently. If you don’t already have a Brand Style Guide, create one! Make sure that you consider:
- Typefaces. Which fonts and sizes will you use?
- Colors. Determine your brand’s key and secondary colors.
- Logo. Where will your logo standardly appear in printed and online materials? What size will it be?
- Consistent imagery style. You don’t have to use the same images over and over, but ensure there is some consistency. Choose images within a similar color palette, lighting, focus, etc.
- Graphic elements. Line treatments, white space, color blocks. This is just as important as color palettes and imagery in creating a consistent brand package.
Do some searching to determine what other elements should be included when creating your Brand Style Guide, and have it created by a graphic designer or other professional. While your branding will likely shift in your earlier months and years, establishing a consistent and easily-identifiable signature that extends beyond your logo is important.