- Society for Clinical Research Sites – SCRS
 

 

August 2018

Brand Your Site

LogoDesignCreating a logo for your site can go a long way in your marketing efforts. That goes for both subject recruitment and business opportunities. Your logo helps elevate your site by giving you a professional look and making you memorable to others. Your logo will help your current customers remember you later and attract future customers. When properly designed, your logo conveys that you are credible, trustworthy, and professional.

Create a logo for your site and use it on all materials and communications that you distribute by mail, email or in person. Make nametags and business cards for staff that include the logo, too. If your site shows consistency and professionalism, volunteers may be more willing to participate in your clinical studies. At a minimum, they’ll begin to recognize you as part of their community.