Reducing Patient Burden with Patient-Centric Trial Design - Society for Clinical Research Sites – SCRS

Reducing Patient Burden with Patient-Centric Trial Design

$79.00 (Non-Member Price)
$0.00 (SCRS members – Included as member benefit, no additional cost)


The burden of clinical trial participation on a patient can substantially impact patient retention in a study. Sponsors have traditionally relied on subjective measures to understand this patient burden. New tools are now available that provide an objective framework for quantifying and visualizing the burden on the patient from a procedure, a visit, and the overall protocol.

Join speakers from Medidata to learn how patient centricity improves patient engagement, and how clinical operations professionals can take a data-driven approach to making patient-centric modifications to trial designs.



  1. Discuss patient-centricity and its importance to clinical trials;
  2. Identify the value of incorporating patient burden into study design and strategies to improve patient retention;
  3. Learn about data-driven tools that can provide an objective framework for patient burden to bolster patient retention;
  4. Discover how to make the shift from a subjective assessment of patient burden to an objective, data-driven approach to improve patient-centricity in clinical trials.


Diane Carozza

Diane Carozza is a Managing Sr Engagement Consultant responsible for leading the Study Planning offerings at Medidata. Diane is a subject matter expert in protocol design, study and site qualification/selection and the optimization of business processes relative to technologies that support clinical operations. Diane possesses over 25 years of diverse experience in the pharmaceutical industry where she held various roles across R&D, Clinical Operations and R&D Information Systems.

Prior to joining Medidata, the majority of her career was spent in Clin R&D and Clin Ops at Pfizer and subsequently Allergan where she supported Therapeutic Operations and the Site and Study Management organizations in R&D IS and was a lead contributor on the TransCelerate Biopharma Shared Investigator Platform and Investigator Registry initiatives.

Diane is an SME in the development and implementation of web-based investigator portals and was the Director of the InnovoCommerce clinical portal solution where she focused on developing technical solutions to optimize business processes and create efficiencies for sponsors, CROs and sites.


Alicia Staley

Alicia Staley is the Sr. Director Patient Engagement for mHealth at Medidata.  She has over 20 years of experience in software design and information systems management and works to infuse the patient perspective throughout the product development lifecycle and help engage patients in novel ways.

Alicia is also a three-time cancer survivor, first diagnosed with Hodgkin’s disease as a sophomore during college. Over the past 10 years, she’s applied her engineering background to improve the patient experience for those dealing with cancer.  With an extensive network of patient advocates and non-profit organizations, she collaborates with a wide range of stakeholders to help improve processes and policies that impacts patient care.

Prior to joining Medidata, Alicia worked at Cure Forward and Science 37 leading their patient engagement initiatives to help advance clinical research. As a champion of patient advocacy and engagement, she understand the critical issues facing patients seeking to engage in clinical research.  With a keen focus on improving access to clinical trials, Alicia is passionate about making a difference for patients seeking clinical trials.


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Planners, presenters, faculty, authors, and content reviewers do not have any relevant financial relationships with any commercial interest.

This webinar does not imply any endorsement of products or services by the Society for Clinical Research Sites or ANCC.

The materials and recording of this webinar will be available for one year as an archive, but will not award any contact hours.