Rags to Riches: Harness the Power of Online Marketing and Social Media Outreach to Drive Patient Recruitment - Society for Clinical Research Sites – SCRS

Rags to Riches: Harness the Power of Online Marketing and Social Media Outreach to Drive Patient Recruitment

$79.00 (Non-Member Price)
$0.00 (SCRS members – Included as member benefit, no additional cost)

Archived webinars do not provide contact hour credits.

Course Description
There is no longer any doubt that online and social media can be an inexpensive outreach option to find study participants. But the answer to the next question may be the difference between the dream of inexpensive patients and reality: are you leading your online responders on a wild goose chase? Converting responses into referrals has become increasingly more a science and less a work of art. Discover how your online outreach campaigns can perform better. This webinar will help you learn how to engage potential patients and increase your ROI from online media outreach by improving your online campaigns ranking, increasing end user experience, and reducing your media costs. Learn from our expert speaker about options to consider when setting up an online campaign and reasons why you must be “mobile friendly”. Understand through case study metrics the impact that mobile devices have on online outreach and explore ways in which you can connect patients more easily and recruit patients faster, cheaper and better through online media outreach!

Learning Objectives

  1. Learn how to engage potential patients quickly and increase your return on investment!
  2. Understand what it means and why it’s important to be “mobile friendly.”
  3. Explore options necessary to connect patients more easily and recruit them better, faster, and cheaper with online media outreach.

Lance Nickens

Lance Nickens is the President and founder of The Patient Recruiting Agency™ (TPRA), a full service global patient recruiting and retention organization supporting Investigators, CROs and Sponsors since 1999.

Mr. Nickens holds a B.A. degree in marketing from the University of Texas-Austin and has over 20 years of advertising and marketing experience with over 15 years specifically with patient outreach for clinical trials.

TPRA’s strategic focus is derived from Mr. Nickens’ creative energy, client orientation, drive for accountability and passion for creating and developing unique technological solutions. Mr. Nickens’ commitment and hands-on approach to developing unique and efficient solutions has enabled TPRA to set the benchmarks in quality and performance for patient recruitment and retention.

Society for Clinical Research Sites, Inc. is accredited as a provider of continuing nursing education by the American Nurses Credentialing Center’s Commission on Accreditation.






To obtain your Contact Hours for this webinar:

  1. The webinar must be watched in its entirety.
  2. The post webinar survey immediately following this webinar must be completed in its entirety.
  3. Your contact hour certificate will be sent to you within 30 days of you viewing this webinar.
  4. The contact hour certificate will be sent to the email address provided when you registered.

Planners, presenters, faculty, authors, and content reviewers do not have any relevant financial relationships with any commercial interest.

This webinar does not imply any endorsement of products or services by the Society for Clinical Research Sites or ANCC.

The materials and recording of this webinar will be available for one year as an archive, but will not award any contact hours.